Hershey Park – Reese’s Cupfusion

Hershey, PA

AJA was engaged by Ravensun Creative to assist with the design development and fabrication teams of Sally Corporation, and Alterface for the award-winning Reese’s Cupfusion interactive gaming ride. This ride creates a full sensory experience with multiple ways to play with fixed and motion-based targets, small and large media targets on large 22’ tall screens, and bonus achievements based on group points.

The ride has been highly recognized in the industry as the first of its kind integrating multiple target types, and at the time of opening had the most targets of any ride in the world. The graphics and video content were developed with the specific goal of creating a deeply immersive experience. This required a new layered graphic design and printing methodology to reach new levels of depth in the overall experience.

AJA and Ravensun developed a specific process for the media development, imaging, and printing to allow for a streamlined process from the designer’s desk to the installation. All graphics and print images were carefully coordinated with the facility infrastructure so all the graphic development and printing was done in parallel with the ride construction, cutting the total project timeline by 30%.